Hi, I'm George Wilde
I am an innovative technology leader specialising in strategic growth and transformative engineering solutions. With a consistent track record of guiding high-performing engineering teams to deliver robust, scalable distributed systems, I draw on over 20 years’ experience as a technology leader across multiple organisations. In these roles, I have shaped technical roadmaps, introduced best practices, and established clear, outcome-focused processes. My expertise lies in architecting service-oriented web applications, driving performance-critical solutions to support business growth, and instilling a culture of excellence and innovation.
My leadership approach combines deep technical knowledge with a passion for mentoring and empowering teams. I actively promote a culture of excellence by embedding modern engineering principles, tools, and agile methodologies. As a collaborative leader, I foster strong relationships with stakeholders, working closely with cross-functional groups to bridge strategy and delivery. Above all, I thrive on creating environments where individuals are encouraged to learn, collaborate, and take ownership of delivering high-quality, impactful products.
Key Skills
Technical Leadership & Team Building
Experienced in guiding diverse engineering teams, fostering collaboration, and promoting a culture of continuous learningSoftware Architecture & Systems Design
Skilled at designing scalable, secure, and high-performing distributed systems to meet complex business requirementsAgile Methodologies & DevOps
Adept at implementing Agile and DevOps practices, accelerating delivery times, and driving a culture of rapid iteration and feedbackStakeholder Management & Strategic Alignment
Effective in translating organisational goals into actionable technical roadmaps, ensuring clear communication and shared visionCloud Infrastructure & Services
Proficient in leveraging AWS, Azure, or similar platforms, optimising deployment workflows, and managing cost-effective cloud solutionsMentoring & Coaching
Committed to developing future leaders through active guidance, professional development plans, and hands-on supportPerformance Optimisation & Reliability
Focused on enhancing system stability and availability, reducing downtime, and ensuring seamless end-user experiencesAI & Data Integration
Skilled at embedding advanced analytics and machine learning initiatives into engineering teams, aligning data-driven innovations with core business objectives, and fostering a culture that maximises the tangible value of AI.
Projects
Here are some recent projects I have had the pleasure of being involved with.
The Gym GroupEcommerce, Payment & Identity PlatformReplatformed the digital estate for Europe's 5th largest gym operator. Read the case study.
Pay.UKInter-Banking Fraud Prevention PlatformDirectory and API management system provided by the UK's leading retail payments authority to help prevent fraud in the banking system.
NextEcommerce PlatformMainframe to microservices migration for this multi-brand leading global retailer.
PurplebricksMy Purplebricks Account ManagementPlatform used by customers to manage their property sales or lettings. Including sales negotiations, property management and arranging viewings.
Socket EnergyBrochure and Account ManagementIntegrated platform for this disruptor energy provider developed by E.ON, including CRM, CMS and energy industry integrations.
npowerCustomer Account Management PlatformGreenfield project to allow customers to manage their energy accounts. Providing meter readings, bills & payments and future energy forecasting.
E.ON SeeEcommerce Platform and Membership AreaAccount management system to help residential customers gain insights about their energy using real-time usage data.
Mini OffersMarketing PlatformNew car offers platform for the iconic MINI brand driven by custom stock management and CMS systems.
Showroom SuiteAutomotive Dealership Management PortalInnovative motor finance dealer portal that delivers the tools to increase lead generation and deal conversion rates.
Halo Case ManagementCase Management and CRM PlatformSpecialised substance misuse system used by some of the largest addiction services across the UK.
Blog
One of the most transformative decisions you can make when evolving your existing systems is to consider a headless CMS approach. This decision is not just about adopting new technology; it’s about future-proofing your organization, enhancing flexibility, and ensuring seamless multi-channel content delivery...
Continue reading
In today’s retail environment, personalization is not just a luxury, it’s an expectation. Customers seek experiences that are not only seamless but also uniquely tailored to their preferences and behaviors. For retailers with robust infrastructures, the next frontier is leveraging AI and predictive analytics to enhance personalization and dynamically adjust operational strategies in real time...
Continue reading
I love seeing improvements to the core JavaScript language that positively impact the developer experience, and there’s no better place to look for improvements than in handling errors. The proposal of the Safe Assignment Operator ?= should be a significant upgrade that makes the life of developers just that little bit easier...
Continue reading
In this guide, I’m going to show you how to write great user stories that get software teams working together to build the things your customers want...
Continue reading
Do you want to excel at your craft? These books contain the insights and principles that guide many of the leading software companies, developers and development managers today. Whether you are just starting on your development career or have been coding for years, these books will help become a better programmer...
Continue reading
If you are working in a Scrum team, it is often necessary to know how much work is required to deliver each story you’re bringing into a sprint. You are likely to be tracking your velocity; that is how much work you are delivering in each sprint, and understanding the size of user stories can help your team estimate how many stories they can deliver in a sprint...
Continue reading
As the year draws to a close I thought I would share the top programming, technology and business podcasts I’ve discovered and enjoyed in 2016. While some of these podcasts cover languages I have a personal interest in, there is some great content for anyone interested in good programming practices or the business of running a tech company...
Continue reading
So you’ve set up a GitHub Pages repository, added some great content; a page to tell the world who you are, what your product or project is about or started writing your first blog post and now you want to make it a bit more personal by using your own domain name. Setting up a custom domain for GitHub Pages is a simple process. Just follow these steps...
Continue reading
I have had the pleasure of being part of newly formed Scrum Teams, brought together to develop new software several times during my career. The principles and events offered in this guide are a direct summary from the lessons learned during these experiences and from the many other experiences I have had working with Scrum Teams...
Continue reading
Contact
If you would like to discuss an opportunity or project, please get in touch.
George Wilde